Positioning and differentiation strategies

Focusing marketing and sales on customers first and products second may sound crazy — but it’s fundamental. In a B2B company, sales people are your most valuable brand delivery resource — and it is critical they maximize every minute with a prospect. By focusing your teams on the most effective buyer conversations, these engagements are game-changers when entering new markets, integrating acquired entities, or aligning sales and marketing teams.

Customer journeys

Delivering customer happiness is the most challenging aspect of cultivating growth. When you understand what points in the customer experience affect happiness, you can optimize investment resources on what matters. These high-impact projects serve as the foundation for driving CSAT or Net Promoter scores.

Sales effectiveness

We’ve said it before: sales people are your most valuable brand delivery resources. Maximizing these resources — through training, playbooks, pipeline analysis, customer stories, reference accounts — ensures you hit the quarter’s revenue goals and sets your team up to consistently deliver on their numbers.

Customer insight work falls short all too often. Our unique approach to understanding your customer base yields outcomes that deliver measurable improvements in performance. Getting this right requires more than qualitative and quantitative research — it involves identifying opportunities for action.

We help you maximize the value of your people by providing leadership when you’re in a bind — whether CMO, CRO or CHRO or other senior role, we have the experienced to step in for a month or six or twelve while you look for the perfect fit.