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  <url>
    <loc>https://brandpointstrategy.com/new-index</loc>
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    <lastmod>2018-05-14</lastmod>
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      <image:title>Services - customer experience design  </image:title>
      <image:caption>We optimize user experience flow to elevate and fulfill brand promises. We believe in simplicity and intuitive customer experiences for even the most complicated businesses.   </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1502772778784-SIZ6FUGLHT4E7O3HMXSZ/pan-xiaozhen-252168.jpg</image:loc>
      <image:title>Services - customer happiness</image:title>
      <image:caption>Happiness analysis can be one of the most challenging aspects of cultivating a business. We get to know your customers through a comprehensive interview process. We identify their needs, their pain points, and the critical points in their customer journey to provide them with experiences that are effortless and gratifying.</image:caption>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/team</loc>
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    <lastmod>2019-04-20</lastmod>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/home</loc>
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    <lastmod>2019-04-25</lastmod>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1502133033913-8UMGC624YVIPPES920R8/lesly-b-juarez-220845.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/contact-1</loc>
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    <lastmod>2018-03-26</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/blog</loc>
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    <lastmod>2019-08-06</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/blog/2019/8/6/so-many-books-about-marketing-heres-why-different-is-different</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-07</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/blog/2019/5/6/why-companies-should-invest-time-in-companies-that-said-no</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-07</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/blog/2018/5/8/the-bad-storytelling-epidemic</loc>
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    <lastmod>2019-08-07</lastmod>
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    <loc>https://brandpointstrategy.com/blog/tag/Corporate+Strategy</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/Positioning</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/marketing</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/Storytelling</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/brandstory</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/Differentiation</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/sales</loc>
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    <loc>https://brandpointstrategy.com/blog/tag/customersuccess</loc>
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  <url>
    <loc>https://brandpointstrategy.com/seminars</loc>
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    <lastmod>2019-05-28</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/contact-us</loc>
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    <lastmod>2019-08-06</lastmod>
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  <url>
    <loc>https://brandpointstrategy.com/kathleen</loc>
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    <priority>0.75</priority>
    <lastmod>2018-04-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1507224613569-HXCTMAGEDOEIV2OBQ30W/lukas-blazek-261681.jpg</image:loc>
      <image:title>Copy of Kathleen</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/home-1</loc>
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    <priority>0.75</priority>
    <lastmod>2018-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/573cc03cc2ea51f428cb5dd6/1470092977225-50P98KC41C7C07JVYJV3/image-asset.jpeg</image:loc>
      <image:title>Home - Our Practice</image:title>
      <image:caption>Description text. Proin gravida ex id consectetur lobortis. Aliquam ornare, velit vel faucibus dapibus, augue justo ullamcorper turpis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/573cc03cc2ea51f428cb5dd6/1494428317951-R5DJD7STX2TGR03B66PV/20130731_Trade+100_0202.jpg</image:loc>
      <image:title>Home - A Top 10 Service</image:title>
      <image:caption>Here is a description of what makes your company unique. Pellentesque habitant ulcit mori netus et malesuada netus et malesuada.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/573cc03cc2ea51f428cb5dd6/1485544884883-T67AD9WY50LUF4VOFQR8/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/consultants-shine-a-light</loc>
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    <lastmod>2018-05-31</lastmod>
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      <image:title>Expertise</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/intro-to-bps</loc>
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    <lastmod>2019-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1526060370682-GIN5OGYEBDKIVR3CJW6G/576cb53f.png</image:loc>
      <image:title>Intro to BPS</image:title>
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  </url>
  <url>
    <loc>https://brandpointstrategy.com/who-were-for</loc>
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    <lastmod>2019-07-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1564004314984-I63A0AYXN4GTFII9RICQ/image-asset.jpeg</image:loc>
      <image:title>What We Do - We’re more powerful together. We can help:</image:title>
      <image:caption>Entrepreneurs who want to engage prospects, investors, or analysts with a disruptive positioning story and/or investment pitch. Companies operating in a crowded, mature and/or undifferentiated markets who need to articulate compelling differentiation to win. Sales teams pivoting to new markets — whether vertical or geographic — who want immediate revenue growth. Start-ups working to establish reference accounts. Executives serious about turning the end-to-end customer experience into a competitive advantage. Product teams struggling to prioritize their roadmap. CEOs looking for an interim CMO, CRO or CHRO to deliver on key strategies and keep teams motivated as they search for the perfect addition to their executive team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1563843663611-NL6N663HT2F0UDKI7F8Y/image-asset.jpeg</image:loc>
      <image:title>What We Do</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/our-team</loc>
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    <lastmod>2019-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1556035508005-X730FB3WO5EVDMFRHS65/DM_Door.png</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1556035598590-RYPUULAYDADYOLB70HWZ/Richard+Stark.jpeg</image:loc>
      <image:title>Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1563918936623-Q48U37VS02LWEP5E474P/Firebrick-21%2Bcopy.jpg</image:loc>
      <image:title>Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1563845458766-J8IKXNBLXD62CRZ7H1TG/image-asset.jpeg</image:loc>
      <image:title>Team</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/bps-team</loc>
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    <lastmod>2019-04-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1527032291977-JVZVQ48FDVYDFSKNQ85Q/DM_Door.png</image:loc>
      <image:title>BPS Team</image:title>
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    <image:image>
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      <image:title>BPS Team</image:title>
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  </url>
  <url>
    <loc>https://brandpointstrategy.com/about</loc>
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    <priority>1.0</priority>
    <lastmod>2019-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1563837321910-BDRV5C4DM79886VLTD2K/image-asset.jpeg</image:loc>
      <image:title>About - We partner with tech companies to create impactful customer-centric strategies.</image:title>
      <image:caption>Grow revenue, increase valuation, and inspire employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1565158021994-6UE4IRSTJWXFQ8976EI2/image-asset.jpeg</image:loc>
      <image:title>About - See things differently.</image:title>
      <image:caption>Let us open your eyes to your customers’ world.</image:caption>
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  </url>
  <url>
    <loc>https://brandpointstrategy.com/how-we-help-1</loc>
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    <lastmod>2019-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1564005779355-EF0WZZNS5321W2BBCJO3/image-asset.jpeg</image:loc>
      <image:title>How We Help - Your team plus our people, partnering to connect strategy to operations.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1563843228527-NKSPJBFT6H5Q0VCN2SLI/image-asset.jpeg</image:loc>
      <image:title>How We Help</image:title>
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  <url>
    <loc>https://brandpointstrategy.com/why-us</loc>
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    <lastmod>2019-08-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1565131677825-8R0ZM8LLS14MC90GCQ3A/image-asset.jpeg</image:loc>
      <image:title>Why Us - Executive-level consulting</image:title>
      <image:caption>No newly-minted MBAs. We roll up our sleeves and get the work done ourselves, leveraging our years of company AND consulting experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1565132159624-DKF96MUZFO5IOW10GYJL/image-asset.jpeg</image:loc>
      <image:title>Why Us - Top tier consulting resources…without the board room price tag.</image:title>
      <image:caption>Our pricing is totally transparent. And you never pay for overhead you don’t need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1565131858392-K38FLHKFK5HOHR4E9IZ1/image-asset.jpeg</image:loc>
      <image:title>Why Us - Deep tech industry knowledge.</image:title>
      <image:caption>We’re the original “digital natives”. We helped build the Valley from the ground-up. We know what it REALLY takes to cross the chasm and search for excellence.</image:caption>
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  <url>
    <loc>https://brandpointstrategy.com/clients</loc>
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    <lastmod>2019-08-07</lastmod>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1564099719378-UTRSCR22CHUQB4L3IHOE/greenhouse-software-vector-logo.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1564099757063-IZLS0HST59CL7MIT2ZGQ/logo-intuit-preferred.jpg</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5988b3908419c2e3a2eef065/1564600717075-D99M75YYVQF9WGK0LS4F/charles-schwab.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients - Contact us to learn more about other clients that we can’t mention here.</image:title>
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    <image:image>
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  </url>
  <url>
    <loc>https://brandpointstrategy.com/all-styles</loc>
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    <lastmod>2025-05-12</lastmod>
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